Now more than ever we identify with our work. Everything is a priority. We always have to be "on". We like to believe that hustling, grinding, and working late hours are what will ultimately afford us the ability to live the life we've always wanted.
For some people, this is dangerous and can lead to a sense of loss of control. Working all of the time can make regular everyday things seem less important, and that can lead to burnout – which is associated with depression, anxiety, and stress.
However, there is a cultural trend emerging where people around the world are rejecting this lifestyle. People are coming to terms with the fact that life isn’t about grinding, getting hundreds of things done everyday, or working needlessly long hours.
We think Ivy can help move this trend forward – by helping people step back from their work and make those everyday to-dos exciting and rewarding again.